Coca-Cola Coliseum
Toronto , Canada
Capacity
71608
About this place
History
Highmark Stadium opened in 1973 as Rich Stadium, providing the Buffalo Bills with a dedicated home after years of playing at War Memorial Stadium. The venue has undergone several name changes due to sponsorships, including Ralph Wilson Stadium and New Era Field, before becoming Highmark Stadium in 2021. It has witnessed decades of NFL history, from four consecutive Super Bowl appearances in the 1990s to unforgettable playoff games in recent years. A new stadium project is currently underway nearby, expected to replace the existing facility by the end of the decade.
Architecture
The stadium has a capacity of over 71,000 spectators, with a traditional open-air bowl design. Known for its simple yet functional structure, it includes tiered seating, luxury suites, and premium areas. The open design exposes the field and fans to Buffalo’s harsh winter weather, creating one of the toughest environments for visiting teams in the NFL. Renovations over the years have improved amenities, scoreboards, and seating, keeping the venue up to modern standards.
Location
Highmark Stadium is located in Orchard Park, a suburb south of Buffalo, New York. It is accessible via major highways and offers large parking areas, which are central to the famous Bills tailgating culture. While not directly connected to downtown Buffalo, its suburban setting provides ample space for fans and game-day activities.
What is Highmark?
The stadium’s naming rights are held by Highmark Blue Cross Blue Shield, a health insurance provider. The partnership, signed in 2021, ties the iconic venue to one of the region’s largest healthcare companies.
Why Highmark Stadium is Special
The stadium is legendary for its atmosphere and fan culture, especially the Buffalo Bills’ supporters known as the “Bills Mafia.” Cold-weather games, strong winds, and passionate crowds create one of the most intimidating environments in professional football. It remains a beloved landmark for the city of Buffalo and the NFL community.
